Samsung CEO Admits To Rushing The Galaxy Fold Before It Was Ready
What could easily be considered one of the biggest blunders of 2019 Samsung's co-CEO DJ Koh had now admitted that he pushed the Galaxy Fold to market "before it was ready."
When it was originally announced, it was heralded as a breakthrough in the smartphone world. Nothing had come close to this form factor in the past ten years, and it could finally pave the way for changing the smartphone landscape into the future. It would now be possible to have a smaller device that fits in your pocket, but it could be folded out to have a beautiful large touchscreen display for viewing content or getting a little work done while on the road. The only problem is that the future wasn't quite ready.
After the announcement was made Samsung released a number of the Galaxy Fold devices to reviews to test out, and create reviews of before the general public would have their turn at buying the nearly $2000 device and using it for the first time. This is a rather straight forward marketing trend used by companies. The only issue is the devices quickly began to break around people with large online followings.
Samsung soon pulled the devices from reviewers hands and began directing the issues that reviewers were having. There were two main issues. The first was human error. On the main folding display, there appeared to be some form of screen protector applied by Samsung. This was thought to be similar to other Samsung phones which do come with screen protectors pre-installed, and if a user wishes they can remove the thin layer of plastic. On the Galaxy Fold though this thin layer of plastic was a crucial part of the new folding display. After removing it, a few reviewers noticed their screens turned black and refused to work.
The second and much more significant issue was debris was finding its way into the hinge mechanism of the Galaxy Fold and creating bumps under the middle of the display. Over time these bumps were damaging the back of the screen and again causing the large folding display to stop working. Neither of these two issues are something you want on your $2000 brand new smartphone.
Originally Galaxy Fold was supposed to ship to customers by the end of April, but since these failed reviews, Samsung has not yet announced a new release date. Samsung has since stated the device is still intended to be released. Koh even saying that internally, Samsung has close to 2,000 devices which are undergoing rigorous testing to ensure this doesn't happen again.
At the end of all this, it's going to be hard for Samsung to get over this one. They may have single-handedly set back the folding phone revolution by several years. With such a high price tag and now a poor track record it may be hard to find a large enough number of users willing to buy the phone to make it work while for Samsung to keep investing in, into the future.
I thought the Galaxy Fold looked like a very promising device when it was first announced, but now only a few months later there is no way I would pay even $1000 for a phone that could break in a matter of weeks after buying it.