Google Agrees To Buy Fossil Smartwatch Department And Technology

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Google & Fossil today announced Google would be buying up Fossil's smartwatch technology for $40 Million bringing the rumours of a pixel watch back front and center.

This acquisition will see not only the transfer of Fossil's smartwatch technology currently available and currently under development move under the Google umbrella, but also many Fossil employees will be making the move.

In a statement Wear OS Vice President Stacey Burr said:

"The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer.”

Fossil’s Wear OS Lineup

Fossil’s Wear OS Lineup

This acquisition could mean Google is making a play into the Wear OS Hardware manufacturing similar to what happened when Google bought HTC in the past which resulted in the creation of the Pixel line of smartphones and Tablets.

Currently, Apple is far ahead of its competition in the smartwatch space, with Fitbit and Samsung making up most of the remaining area, both of which run their own operating systems not Wear OS. The addition of an officially branded Pixel Watch which runs Wear OS would be a significant plus for the platform as very little development has been happening with this software in the past two years.