Canon Looking To Break Into The Wearable Camera Market

  • IVY REC camera is a new clip-able go anywhere camera designed by Canon
  • 13 megapixel 1/3 CMOS sensor
  • Records 1080p / 60fps video

It appears Canon isn't going to sit back any longer as other companies break into the camera space as the company seems to be using Indigogo to crowdfund their new IVY REC wearable camera which they call the "Clippable, Go Anywhere Camera."

The small camera is around the same size as a USB flash drive and uses a 13-megapixel sensor to take photos of videos up to 1080p and 60fps. The pictures and videos can then be wirelessly transferred to the user's smartphone and shared on social media quickly and easily.

The overall camera design appears to be nice and small with the shockproof and waterproof design, but the ultimate question is why?

Canon has sat back for years and let other companies rise to the small portable and action camera market. Companies like GoPro made their fortune selling and releasing yearly improvements to their action cameras. DJI just recently announced they would also be entering the action camera market with their new camera. Both the DJI and GoPro cameras can do the same things as the Canon camera, if not better. DJI and GoPro cameras can record in higher frame rates and higher resolution. They also feature bigger sensors for better image clarity and a more unified mounting system.


This Canon camera appears to be nothing more than a smartphone camera packed into a small clip. The overall idea behind it seems utterly lacking in a world where everyone already has a camera in their pocket and doesn't need to "clip" a camera onto their clothing or other items to get a good shot.

It will be interesting to see how the Indigogo campaign for this little camera goes, but I for one have a tough time seeing Canon making any money off of this. If they wanted to enter the small portable or action camera market, they are going to need to try a lot harder than this.

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