Apple Music Connect Going The Way Of iTunes Ping
History has a strange way of repeating itself, and today Apple‘s finding that out first hand as their Apple Music Connect service is being shut down just like iTunes Ping was shut down ten years ago.
When Apple announced Apple Music back in 2015 a rather strange feature was included in the new music streaming service called Connect. Apple portrayed it as a way for artists to directly connect with the fans through Apple Music instead of using Facebook or Twitter. It was a social network for Apple Music, and the issue was that Apple had already tried this five years earlier with iTunes Ping and it failed to take off. Apple later removed Ping from iTunes, and the service ended. So the idea of Apple adding it to Apple Music was a strange one.
At launch, many artists worked to post content into Apple Music connect, but as time went on artists stopped posting as much, and users use of the feature declined. In 2016 Apple refreshed the look of Apple Music and removed Connect for the bottom menu bar, instead of hiding the posts and artist info in the For You section, and inside search results.
Now two years later and Apple has announced they are beginning to shut down Apple Music connect starting by disabling new posts to be made by Artists. Posts already on the service are still available through search, but those will be removed in May 2019.
Below is the announcement email sent out to Artists about the change.
We’ve made a few changes to Apple Music that we’d like to tell you about.
We’re always looking for ways to enhance our focus on artists and help them better connect to fans. So we’ve given Artist Pages an all-new design and added new, personalized Artist Radio.
Today we’re streamlining music discovery by removing Connect posts from Artist Pages and For You. This means you’ll no longer be able to post to Connect as of December 13, 2018, but all previously uploaded content will still be searchable until May 24, 2019. You can still create Artist Playlists with the latest version of Apple Music. - Apple